Here's the idea: There are so many artists out there producing fantastic music, but not getting the success they deserve because they're not getting heard. These people have record deals and are putting out singles and albums, but don't stand a chance of getting any mainstream success because the more established artists are getting all the airtime and press coverage.

A couple of years ago there was a big story here in the UK when a virtually unknown Scottish indie band picked up the award for best newcomer at one of the country's biggest ceremonies. This award was voted for by the fans, and they took it because they had a big internet fanbase who got themselves organised.

It made me think, if they can do something that spectacular it wouldn't take much to get a group of people together who could organise themselves to promote their favourite artists. Not aiming for awards and accolades, but maybe some radio airtime or a column inch in the press. Small victories.

If you have issues about mainstream vs. underground, or artists 'selling out', then this won't be for you. If you just want to see the artists you like get more widespread respect for their work, maybe it will.

If you're interested, join this tribe. We'll target one artists at a time, focusing around a particular release or tour. We will chose one radio station or publication, and show out enthusiasm en masse.

Don't worry what continent you're on, we can all help each other out. Most stations are available internationally over the internet, most major publications are exported.

If the artist we're promoting this week is not your favourite, try and show some support anyway. There's a good chance whoever or whatever it is will be preferable to what you're already hearing or reading about, and next week we'll move on to someone you love.

Who's in?

http://pushit.tribe.net